Google has found that it search results are found sometimes less ideal and it has planned to reduce the amount of spam to great extent.Google has been maintaining a high level of quality of in the search results but it has conceded that there is a slight increase in spams in the recent months.
A new document level classifier is introduced which makes it to difficult to rank on page spam contents.Matt Cutts said that the new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words — the sort of phrases you tend to see in junky, automated, self-promoting blog comments.
Matt Cutts also said Google radically improved their ability to detect hacked sites, which were a major source of spam in 2010.Google are evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.
There were some rumors that Google were lenient to the spammy sites that are serving Google ads which brings about 30 percentage of it's revenues.Matt Cutts replied "to be crystal clear, Google absolutely takes action on sites that violate our quality guidelines, regardless of whether they have ads powered by Google; displaying Google ads does not help a site’s rankings in Google; and buying Google ads does not increase a site’s rankings in Google’s search results".
A new document level classifier is introduced which makes it to difficult to rank on page spam contents.Matt Cutts said that the new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words — the sort of phrases you tend to see in junky, automated, self-promoting blog comments.
Matt Cutts also said Google radically improved their ability to detect hacked sites, which were a major source of spam in 2010.Google are evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.
There were some rumors that Google were lenient to the spammy sites that are serving Google ads which brings about 30 percentage of it's revenues.Matt Cutts replied "to be crystal clear, Google absolutely takes action on sites that violate our quality guidelines, regardless of whether they have ads powered by Google; displaying Google ads does not help a site’s rankings in Google; and buying Google ads does not increase a site’s rankings in Google’s search results".
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