It works in the same way as other URL shortener which squezes a longer URL into fewer characters which is easier to share and tweet.The developers can shorten and expand URLs using the API, as well as fetch history and analytics. One could use these features for a wide variety of applications, enabling behaviors ranging from auto-shortening within Twitter or Google Buzz clients to running regular jobs that monitor usage statistics and traffic patterns.
Improvements are also made for auto detection of spam and malicious content and the documentation is there for the benefit of application developers
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