Thursday, May 5, 2011

Price cut for Nintendo Wii

The prices of Nintendo Wii game system will be dropping the prices by $50 to $150 and prics of several games will be reduced as they are going to launch the successor next year.The price cut -- the second one since the Wii launched for $250 in 2006 -- comes less than a month after the Japanese company announced the console will have a successor next year. Nintendo Co. said in late April it will show off a playable model of the new system at the Electronic Entertainment Expo, which runs June 7- 9 in Los Angeles.

The Wii redefined gaming when it launched nearly five years ago, expanding the video game audience by offering intuitive motion controllers instead of complex buttons. But the Wii isn't as technologically powerful as its counterparts from Sony and Microsoft, the PlayStation 3 and the Xbox 360. Unlike those two, it doesn't offer high-definition images.

Nintendo has sold 86 million Wiis worldwide since the system launched, including 35 million in the U.S. As such, it has outsold both of its competitors, but with the price cut the company hopes to expand the console's audience even more widely.

Price cuts extend the lives of gaming systems because more people can afford them. Sony's PlayStation 2 is still sold 11 years after its release. PlayStation 2 sold nearly half of the consoles after price cuts, at $149 and below.

No comments:

Post a Comment